November 2025 Newsletter

Meet Samantha: Why an 8-year partnership led to franchise ownership

This week marks the start of a very exciting journey for Affinity Associates newest franchisee, Samantha Heynes from Stratford-upon-Avon, as she starts her onboarding with the franchise’s leadership team.

We caught up with her before she started to learn more about her background and why she decided to join the franchise. Her story is absolutely fascinating, and it is well worth your time reading it in full.

Here’s the link: Meet Our Franchisees – Samanth Heynes

Aside from the incredible challenges she has overcome, what makes Samantha’s story so compelling for me is that she isn’t starting from scratch with a new business, but rather has already been working with Affinity for more than eight years. Her decision to become a franchisee wasn’t a leap of faith, it was the natural next step in a relationship that’s already proven itself to her and her business time and time again.

Why this story is so important for you

Affinity Associates didn’t just launch a franchise in 2025 and hope for the best. In fact, this is a business model which already spans several decades of growing expertise with 12 established offices, and a network of hundreds spread around the world.

They’ve also repeatedly proven their business model works through deep partnerships with practices like Samantha’s. What started as outsourcing year-end accounts evolved into comprehensive back-office support covering payroll, CIS, and day-to-day bookkeeping. The franchise offering simply formalizes what’s already been tested and refined.

For Samantha, it was the culmination of an 8 year proof of concept. She didn’t need to imagine what working with Affinity would be like – she already knew. She’d experienced the support firsthand, and she’d seen how the relationship could grow and adapt over time.

After eight years of that partnership supporting her through both business growth and profound personal challenges, franchise ownership became the natural next step, and there really couldn’t be any stronger endorsement for everything the Affinity Associates franchise can offer. When someone who’s been building businesses for decades, who’s turned around companies and run multiple operations simultaneously, decides that Affinity’s support structure is what she wants to build her future on, it really does tell you everything you need to know.

Could it work for you?

Let’s find out! Samantha’s story is one well worth paying attention to, but if you’d like to discuss how an Affinity Associates franchise could fit into your plans for the future, I am more than happy to help.